Certified Food Baby. Jack Astor’s.
Mentions: Muse by Clio I AdWeek I The Message
The new Jack’s needed some cred with Gen Z. So we put them on the same level as Drake and ‘Ye. We got in on the rapper’s billboard beef with well…our own beef…memeing the iconic Certified Lover Boy album art and posting up against Drake in real time. (AKA, concepting, pitching and securing a media buy alongside Drakes’s boards in 48 hours.)
Credits:
Copywriter: Nuala Murray
ACD Writer: Lindsay Eady
ACD Art director: Francheska-Galloway-Davis
CD: Shane Ogilvie