Fiercely Independent. Branksome Hall.
Branksome Hall's positioning wasn't connecting with students or highlighting its biggest advantage: a world-class IB education. So we gave the school a bold new platform.
Fiercely Independent puts students front and centre, celebrating a school that doesn't just shape bright minds—it helps girls think for themselves.
Photography
Smile please? What? Why not?
Women often face early expectations to smile, projecting a happy and non-confrontational demeanor. We granted girls the opportunity to be present, occupy their rightful place, and, perhaps most crucially, choose not to smile if they prefer not to. Highly-propped look to tell a story behind each of the girls. Moved away from the hi-def, ‘perfect’ image, to stand out from the perfect image expected from women, creating space for honest mistakes.
Typography
The new era of timelessness.
In this saturated market of minimalism, we introduced the timeless & classic serif font which speaks to a craft, to informality, imperfection, individuality and is handcraftedwhile playing with the straight up and bold strong san serif brand font which brings in a strong, sturdy, tough and uptight character.
Credits:
Copywriter: Nuala Murray
Photographer: Clay Stang
Creative Director: Lindsay Eady
Design Director: Adriana Ivory