Let’s Face the Unimaginable. Childhood Cancer Canada.
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Childhood cancer is hard to look at, which is exactly why it's overlooked. It’s a reality so difficult to digest, we soften it, we distance ourselves from it, and we lean on the only words we can find: “I can’t imagine.”
But “I can’t imagine” can’t drive change.
So we twisted the reflexive response into a rallying cry – proving that only when we confront childhood cancer, can we begin to conquer it.
Credits:
Senior Copywriter: Nuala Murray
Director: Jason Van Bruggen
Executive Creative Director: Lindsay Eady
Executive Design Director: Adriana Ivory
CCO: Shane Ogilvie